08 — Legacy & family
MAG Group Holding was built as a family enterprise made to endure — a founder's values now carried forward by a second generation leading its most ambitious ventures.
Legacy & family
Built to be handed on.
S/01 — Legacy
Over more than four decades, Moafaq A. Al Gaddah turned a single Abu Dhabi trading business into MAG Group Holding. Its measure is not only what it owns today, but that it was structured to outlast its founder — values, not only assets, passed to the next generation.
S/02 — The next generation
The founder remains the anchor of the group. Its future is led by a second generation — closest among them his son, Talal Moafaq Al Gaddah, who founded and leads the Keturah brand.
The founder — anchor of the house
Founder & Chairman, MAG Group Holding
Founder and Chairman of MAG Group Holding. From early trading beginnings, he founded an automotive spare-parts business in Abu Dhabi in 1978 and built it into a diversified group spanning trading, shipping, real estate and other sectors. He has been recognized with honors including the ABLF Business Excellence Award in 2017 and a place among the World's Most Influential Arabs.
The next generation · Keturah
CEO, MAG Lifestyle Development; Founder & CEO, Keturah; Senior Executive Vice Chairman, MAG Group
Son of Moafaq A. Al Gaddah
Son of founder Moafaq A. Al Gaddah and the group's second-generation leader. He joined the business in 2012 through Invest Group Overseas, became CEO of MAG's real-estate arm in 2014, and founded Keturah in 2022. He leads the group's wellness real-estate and asset-tokenization initiatives and has been recognized among Forbes Middle East's Top CEOs.
S/03 — In the company of the nation's leaders
UAE government minister
Presented Moafaq A. Al Gaddah with the ABLF Business Excellence Award (2017)
UAE minister who presented the 2017 ABLF Business Excellence Award to Moafaq A. Al Gaddah.
Crown Prince of Dubai
Met with Moafaq A. Al Gaddah in 2024
Crown Prince of Dubai, who met with Moafaq A. Al Gaddah in March 2024.
In his words
Leadership is the ability to translate vision into reality.
Moafaq A. Al Gaddah · Founder & Chairman, MAG Group Holding
S/04 — On building to last
A vision means little until someone dares to act on it.
The MAG Group was founded and started in the UAE in 1978. We began in the field of spare parts for vehicles: a small business that has grown to become what it is today.